HUF GIVEAWAY // WIN A HUF X FAMILY ACID PRIZE PACK

HUF X FAMILY ACID GIVEAWAY | Want to win a HUF x Family Acid Pack? Each pack includes 4 HUF x Family Acid photo t-shirts, and a limited-edition print signed by Roger Steffens.

Click on the link to sign up -> hufworldwide.com/giveaways/

1 winner will be chosen on May 27th. Good luck everyone!

HUF Giveaway // HUF x Family Acid Prize Pack

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HUF X TY DOLLA $IGN IN-STORE RECAP

Thanks to all who came out to our HUF x Ty Dolla $ign in-store event at HUF Los Angeles this past Friday!
Check out a video recap below:

Video by: Gabe Shaddow
Shop the HUF x Ty Dolla $ign collection HERE

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HUF Summer 2016 Footwear Collection // Now Available

HUF SUMMER 2016 FOOTWEAR COLLECTION | HUF Quality Footwear proudly presents its Summer 2016 Collection. This season HUF continues its dedicated efforts to developing contemporary footwear that advances the culture of skateboarding while maintaining authenticity to its roots. Demonstrating a mature assortment for the season, HUF fuses together premium materials and casual color palettes, introducing a custom Tropics palm-print textile story that has been applied to both apparel and footwear, including the ever-popular Sutter. Signature footwear models are offered in updated fabric and colorway treatments for Dylan Rieder, Austyn Gillette, and Brad Cromer, while the Soto cupsole offers HUF’s signature Infinity Rubber, a superior rubber compound that is infinitely grippier and infinitely more durable than any standard rubber on the market. Rounding out the delivery is a newly introduced HUF Slide for the summer season, as well as a wide range of price-point essentials.

The HUF Summer 2016 Footwear Collection is now available at our HUF online store, HUF Los Angeles, and at HUF retailers worldwide.

HUF Summer 2016 Footwear Collection // Now Available

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HUF x Family Acid Collaboration // Now Available

HUF x Family Acid Collaboration | Roger Steffens (b. 1942) is a Brooklyn, New York-born actor, author, lecturer, reggae archivist, photographer and producer. Steffens began photographing while serving in the Psychological Operations division in Vietnam, a period during which he began a journalistic record of his surroundings marked by an increasingly psychedelic lens. Steffens photographed extensively throughout his life amassing an archive of over 300,000 images – the near entirety of which had never been seen publicly before 2013 – when his children, Kate and Devon Steffens, began publishing the photos on Instagram under the name The Family Acid.

The Family Acid is the first book of Steffens’ photographs. Spanning 40 years of Steffens’ life and culled from over 40,000 chrome photographs, The Family Acid presents his often transcendent vision and life as a psychedelic pioneer on the order of Timothy Leary and Hunter S Thompson, beginning with his work in Vietnam and moving through his ever revolving circle of friends and characters made up of Rastas, beatniks, musicians, artists, gonzo journalists, his family, and himself. The portraits, scenes, and freewheeling experimentation with the medium of photography coalesce into a body of work that both parallels and defines the countercultural ethos of Steffens’ generation.

This Spring 2016, HUF proudly collaborates with Roger Steffens and The Family Acid on a series of four photo tees featuring iconic works that span various periods throughout the photographer’s life.

For more information, visit: www.thefamilyacid.com

Now available at HUF retailers worldwide.

HUF x Family Acid Collaboration

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Ty Dolla $ign In Store // HUF Los Angeles

TY DOLLA $IGN IN STORE | Be sure to stop by HUF Los Angeles on Friday 05.13.16 for Ty Dolla $ign’s in store appearance. 6-8PM. 451 N. Fairfax Ave. Los Angeles, Ca. 90036. See you there!

*Priority entry for customers who present proof of purchase of HUF x Ty Dolla $ign or HUF 420 product.

Ty Dolla $ign In Store // HUF Los Angeles
Ty Dolla $ign In Store

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